Four questions from the FSA's two-part test. Not a chat, and not a verdict on a named product.
How does the customer buy it?
Question 4 of 4
Food sold online, by phone or by mail order does not need a PPDS label. In-person sale of food that passed the earlier tests does.
Last reviewed 23 Aug 2026 from FSA guidance
How does the customer buy it?
Food sold online, by phone or by mail order does not need a PPDS label, but allergen information must be provided twice, in writing or orally: "before the purchase of the food is completed" and again "when the food is delivered".
Sources
Guidance, not legal advice. Your local environmental health team has the final word.
Contains public sector information licensed under the Open Government Licence v3.0. Crown copyright. Source file last reviewed 23 Aug 2026.
This is general guidance, not legal advice, and it decides nothing about a specific product. The food business operator is legally responsible for what appears on the label, always. Software can derive a label from your data; it cannot take on that responsibility, and no tool can certify a product or a business.
More guides
Natasha’s Law for small food businesses: what PPDS actually requires
The pillar guide: scope, the 14 allergens, emphasis rules, and what an inspector looks for.
The 14 allergens, and the ways packs hide them
Cocoa butter isn’t dairy. “Reconstituted buttermilk (1%)” is. Real examples of how declarations mislead.
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